Who Is The Ad Wizard That Came Up With This One?

Mar 29, 2009 | No Comments | @andrewmarcec

When I tell you to think of the word sale what images come to mind?  A red clearance sign?  Mobs of hillbillies fighting over “Tickle Me Elmo” dolls or “Bratz” dolls at Wal-Mart? I always think of those annoying adverts you get in your mailbox every other day or that are wedged in-between every section in the Sunday newspaper.

This is a serious problem that advertisers have been facing for ages “how can we let people know there is a sale, but also get them to come in.”  They found a simple solution, giant inflateable gorillas.

Yes, these enormouse beauties grace the parking lots of every used car dealiership in the nation, as well as places like Denny’s or the closing of your local Circuit City.  Why did they choose this animal?  How did they think of this in the first place?  Who actually goes in to visit these sales?

I have those answers and more (pictures) below…

Who came up with this idea, or how it was proposed is one of those lifelong mysteries that may never have been solved…however I have an idea of how I think it went…

INT: BOARD ROOM-NIGHT

Three men sit in a small board room with a blank corkboard propped on the table.  They are all tired from a long days work, and have loosened their ties like all men in advertising do as they smoke cigarettes.

Mark:

It’s almost Midnight and I’m tired, we need an idea for this life changing sale in 10 minutes and I’m tapped.

Ken rises and pounds his fist on the table startling the other two men.

Ken:

There’s GOT to be a solution to this problem!

Aaron:

Well, let’s start from scratch…what are we advertising?

Mark:

A sale on hemmeroid creme.

Aaron:

Damnit! What says, my ass hurts and itches at the same time I’m glad we’re having a sale?

Ken:

Socks?

Mark:

No thats the applicator…an actual bottle of hemmeroid creme?

Aaron:

No thats to specific…I’ve got it.

Mark:

What?

Ken:

Candle?

Aaron:

You know how people got really interested in innertubes when they were invented two days ago?

Ken and Mark:
Yeah…

Aaron:

INFLATEABLE ANIMALS!

Mark:

But which animal?

Aaron:

What’s the biggest animal you know?

Ken:

Ant.

Mark:

Nessie.

Aaron:

Both wrong…King Kong.

FADE OUT.

That’s a verbatim transcription.  But seriously, why giant gorillas? I mean nobody is really drawn into that sale.  Is it because they are tall and you can  hang signs from them for all to see for miles?  Why not just advertise on a billboard, I’m sure the cost is the exact same as that rental and your business actaully looks classy.

To all businesses that advertise using this method I beg you to fire your advertising team and rehire fourth graders, I think you will see definite improvement.

Next time on what’s giant and inflatable we discuss the need for giant inflateable dog poo.

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