Online live game

“We have re-opened our stores in a phased manner. Our commitment is to only move forward with the reopening once we are confident that we can safely return to serving customers from our stores. In every store, we are focused on limiting occupancy and giving everybody lots of room and renewing our focus on one‑on‑one, personalized service. Customer & employee safety is our top priority and we shall endeavour to continue our operations by ensuring all necessary precautions are taken and guidelines issued by the authorities are followed.” said Dipu Mehta, Managing Director, ORRA.

We are currently working on strengthening our in-store experiences. From improving digital payment services to introducing e-bills with customer loyalty information, purchase

For the uninitiated, industrial hemp can be put to many different uses, which includes producing paper, biodegradable plastic, health food, fuel, and textile. Hemp happens to be an all-rounder plant which not only has significance in the world of medicine, but also the world of fashion.5ArtureAnother homegrown brand that has made its mark in the sustainable fashion sphere is Arture, Chennai based a lifestyle accessories brand. A PETA certified vegan brand, it offers a wide collection of wallets, handbags, laptop sleeves and travel accessories for both men and women. What sets the brand apart is the fact that all products are made from a fabric made from 100% natural cork imported from the Mediterranean. Cork harvesting, as we all know, comes from the bark of cork oak, which are harvested without any harm inflicted on the trees.

Although digital retail had an edge over traditional retail formats with features, it still had numerous shortcomings — consumers still had to browse through endless inventory options through a plethora of websites before they can actually make a purchase. What Stitch Fix initially focused on was easing the discovery process leveraging on data and algorithms. The company hired a pool of 100 data scientists and focused all its efforts on harboring as much data as possible. The data collected helped Stitch Fix to not only send personalized offerings to its consumers at a regular interval but also helped it provide feedback to its partner brands on improving their products. Consumers loved the convenience and its partner brands were overwhelmed with the feedback that came from Stitch Fix’s data driven approach, which enabled them to ameliorate their overall offerings.

According to a PTI report: The company had posted a net profit of Rs 67.70 crore during January-March quarter of the previous fiscal, Raymond said in a regulatory filing.

For a fashion brand or retailer to bounce back after the lockdown is lifted, they will have to be attentive about the shifts in market sentiments to identify possible opportunities and attune themselves accordingly. Failure to adopt to market changes may have devastating effects. A good example is Clarks – the British heritage footwear retailer. Failure to adapt has left Clarks in a weak position to withstand the COVID-19 crisis and it has recently announced that it is cutting almost 1,000 head office roles.

Needledust had 2 more store launches planned for India in 2020, but Mann added that the plan has been shelved keeping the current crisis in view.

First Quarter 2020 Results

What micro-services are you working on to support in-store applications?

Like every business, BIBA also suffered losses in the global pandemic. Bindra acknowledged that the fashion retail sector has been the worst hit and has suffered maximum losses. He said, “We went through a very challenging phase since the complete lockdown. Business has been impacted hugely since all our stores were closed during lockdown which meant zero sales. Retail is a unique industry where fixed costs are extremely high, and we have a situation where we have had zero revenue since the lockdown.”

In an interaction with IMAGES Business of Fashion, Sweta Agrawal and Pallavi Poddar, Founders, A Humming Way, talk about the brand’s rehashed marketing and communication strategy post the lockdown.

Liva with added protection of Antimicrobial fibres by Birla Cellulose, can be used in producing menswear, womenswear, kidswear, athleisure, intimate wear, accessories and in home-textile applications.

– The novel coronavirus outbreak has pushed consumers to shift their shopping habit online owing to safety concerns. In the present times, consumers are more frequently purchasing products online that they would normally buy from physical stores. According to the study by Capgemini, Indian consumers’

Exploit the Power of Social Media: Globally, there has been a 70 percent increase in internet time and 60 percent spike in engagement across various social media platforms. Fashion businesses can take advantage of social media for direct interaction with customers and establishing a deeper connect. As a way of showing its human side, Facebook is even providing support to help businesses through these challenging times via regular tips and training across Facebook and Instagram — something that no businesses can afford to ignore. Also, social media holds potential especially for brands that are yet to develop their e-commerce capabilities — they can easily reach out to consumers and take orders through social platforms.

After ‘Make in India’, the PM’s recent announcement – ‘Vocal for Local’ is another big initiative to support national brands. This is an emotional statement that will arouse a new wave of nationalism amongst all. With this, we anticipate an inclination towards the Indian brands along with a positive revival of consumer sentiments. However, the global brands will continue to be on the buyer’s list.

From exploiting social media for communication, mining data to gauge consumer behavior and relying Product Data Management applications to utilising cutting edge Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR) technologies to enhance the customer experience and brands across the spectrum are investing on enabling technologies to help them cope with the new normal.

The novel coronavirus pandemic and subsequent restrictions have upended businesses around the world. Stores selling non-essential commodities like fashion were the worst affected and were shuttered for months together. This has led to reset of businesses across industries and luxury is no exception.

Bestseller India, which operates 4 brands, across its website, app, 6+ online marketplaces, 300+ branded stores and 1,000+ multi-brand stores has focused efforts to centralize its operations. In line with it, Bestseller has signed up with Unicommerce in a bid to streamline its operations by ensuring unified visibility of e-commerce operations and inventory across marketplaces and it’s e-commerce website and app. The platform has been seamlessly integrated with Bestseller’s ERP solution, automating the entire fulfillment process. This has been a big step towards ensuring great customer experience by enabling faster deliveries and seamless online shopping experience.

”Easing of commodity prices such as of cotton and wool are likely to benefit the company going forward along with softened oil prices,” it said.

Abdullah Abo Mihim, Programme Leader, MA Fashion Business, Istituto Marangoni, London

This gives others an opportunity to learn from these changes and understand from their perspective and reflect on the takeaways if there are any. “Are these changes just transient? Are some of these changes likely to be permanent? How has the consumer sentiment changed in the last few months of turmoil? These are the questions that we need to address,” he added.

The new range of Parley Ultraboost DNA will be available at adidas online store www.shop.adidas.co.in for Rs. 17,999.

Fitch has projected in a study that many major consumer nations will record a Y-o-Y decline in fashion spending.

Traders’ body the Apparel and Handloom Exporters’ Association representing around 400 micro, small and medium enterprises in the state on Sunday said the ongoing lockdown has caused a cascading effect on the deliveries of goods committed till September.

“Till date, we have primarily been a direct-to-consumer brand where we have managed to serve customers online before going offline. So, we can confidently say that we are more than geared up for omnichannel experiences ensuring online purchases,” she stated.